Payout members are saving together for life's biggest milestones. They openly share what they need, when they will be ready, and where they are. Your business can be there with exactly the right offer when they are looking for it.
Goal-Based
Member Matching
Zip-Level
Local Reach
Milestone
Timed Delivery
0M+
Circle Members Worldwide
$0B
Pooled Annually
0.7%
Avg. CTR
0%
Lower CPC vs Google
0.2%
Avg. Conversion Rate
0%
Ad Viewability
0%
Ad Fraud Rate
0x
Avg. ROAS
The Payout Advantage
Members on Payout have intentionally shared three things: what milestone they are working toward, when they will reach it, and where they are located geographically.
These are not scraped signals or inferred behaviors. Members choose to share this information because they want relevant help achieving their goals.
That means when your ad appears, it is welcome, not intrusive. You are connecting with someone who is genuinely looking for services like yours.
Traditional Ads
Interrupting a scroll
Payout Ads
Arriving at the right time
Members told us "I am saving for exactly this" and your business is the answer.
Why It's Different
Members willingly share what they are working toward, when they will be ready, and where they call home. Together, these signals let us connect them with businesses that genuinely help.
Members share their savings goal when they join a circle.
Every circle has a payout schedule. We show your ad as their milestone approaches.
Members share their zip code so we can connect them with local businesses.
10012
New York
60614
Chicago
30301
Atlanta
85004
Phoenix
98101
Seattle
33139
Miami
Performance Data
Intent-based advertising outperforms traditional platforms across every metric. Members who declared their goals convert at dramatically higher rates.
$0.50
Avg. Cost Per Click
vs $2.69 Google Ads avg.
5.7%
Avg. Click-Through Rate
vs 0.90% Facebook avg.
4.2%
Avg. Conversion Rate
vs 1.82% Facebook avg.
96%
Ad Viewability Rate
vs 68% Google Display avg.
0%
Ad Fraud
Every member is a real, verified person saving real money. No bots, no click farms.
100%
Declared Intent
Members explicitly share their goal. No guessing, no inferred interests, no stale cookies.
$0
Minimum Spend
Start with any budget. No minimums, no contracts. Scale up when you see results.
Platform Comparison
Side-by-side against the biggest ad platforms. Intent-based targeting delivers more clicks, better conversions, and lower costs.
Lower is better for your budget
Higher means more engagement
Clicks that become customers
| Metric | Payout★ | Google Ads | |||
|---|---|---|---|---|---|
| Avg. CPC | $0.50 | $2.69 | $1.72 | $1.28 | $5.26 |
| Avg. CTR | 5.7% | 3.17% | 0.90% | 0.58% | 0.65% |
| Conversion Rate | 4.2% | 3.75% | 1.82% | 1.08% | 2.35% |
| Intent Signal | Declared | Inferred | Inferred | Inferred | Inferred |
| Viewability | 96% | 68% | 73% | 71% | 76% |
| Ad Fraud Risk | 0% | ~14% | ~11% | ~11% | ~9% |
| Min. Budget | $0 | $1/day | $1/day | $1/day | $10/day |
| Audience Quality | Verified Members | Broad Match | Interest Graph | Interest Graph | Professional |
Industry averages based on 2025 benchmarks from WordStream, Databox, and Statista. Payout figures based on early-access advertiser data across all categories.
ROI Calculator
See how far your ad budget goes on Payout compared to Google Ads. Select a monthly budget and watch the projections update.
Your Monthly Budget
Select a budget to see projected results
$35,700
Est. Revenue
7040%
Projected ROI
42 conversions at $0.50/click
Google Ads (same budget)
$5,950
Est. Revenue
1090%
Projected ROI
7 conversions at $2.69/click
+$29,750 more revenue with Payout
500% better return on the same $500 investment
Projections are estimates based on platform averages. Actual results vary by category, creative quality, and market conditions. Average order value of $850 used based on typical member milestone purchase sizes across all categories.
Categories
Whatever our members are saving for, there is a place for your business. Pick the category that fits and we will handle the matching.
Venues, DJs, photographers, caterers, florists
Real estate, movers, furniture, contractors
Dealerships, auto loans, insurance, service
Legal, accounting, office space, marketing
Childcare, baby furniture, pediatricians
Tutoring, test prep, online courses
Flights, hotels, tours, car rental
Insurance, financial planning, legal aid
Real-World Scenarios
Your business on the left, the members you will connect with on the right. Browse through real scenarios across different categories.
Your Business
💒Lakeside Banquet Hall
Members You'll Connect With
Amira
Wedding in 60614
Linh
Wedding in 60657
Jasmine
Wedding in 60613
Getting Started
From sign-up to your first member connection in four steps
Upload your creative, choose the category that matches your business, and select local or national reach.
Pick CPC or CPM pricing, set a budget cap, and add zip codes if you want to reach local members.
Our team reviews every ad for quality and relevance to our members. Approved ads go live the same day.
Your ad appears to members saving for exactly what you offer, timed around the milestone they have been working toward.
Benefits
When members, businesses, and Payout all benefit, everyone wins. Here is what makes this different.
Members have shared what they are saving for. When your ad matches their goal, it feels like a recommendation, not an interruption.
Your ad visibility increases as a member approaches the payout they have been working toward, right when they are actively looking for services like yours.
Members share their zip code so we can connect them with nearby businesses. A venue in 60614 reaches members planning a wedding in Chicago.
A real-time dashboard with impressions, clicks, CTR, spend, and source breakdown. You see exactly how members engage with your ads.
Your ads appear on dashboards, group pages, and inside the emails members already read. Part of the experience, not layered on top of it.
Every ad is reviewed before going live to protect the member experience. Your brand sits alongside trusted financial tools, not noisy feeds.
Everything You Need
Get Started
Fill out a quick application and our team will review it. Once approved, you'll receive an invite link to set up your vendor account and start creating ads — no member onboarding required.
No minimums · Pay per click or per impression · Cancel anytime